HCO Behavioral Health — Content Strategy Sample

Prepared by Aelin AquaSoul · Soul In PsyAbstract

Sample Package

This package demonstrates my approach to mental health content marketing: trust-first messaging, educational framing, and AI-accelerated production. Each post is written to move someone from awareness to a booked appointment — without pressure tactics. The calendar and AI workflow show how this scales to a repeatable system.

5 Ready-to-Post Content Samples
Instagram / Facebook Educational

There's a moment most people recognize in hindsight: The one where they needed support but told themselves it wasn't "bad enough" yet. At HCO, we hear this often. And the truth is — you don't have to be in crisis to benefit from care. Whether it's managing ADHD, working through anxiety, or supporting a child through a hard season, early support changes outcomes. 📍 Serving Baton Rouge and Louisiana families since 2014. 🔗 Link in bio to learn more or schedule a call.

AI workflow: drafted in 90 seconds with Claude prompt template, human-reviewed for clinical accuracy. Tone: warm, non-alarmist, locally grounded.

Facebook Referral / Trust

If you work in pediatrics, education, or family services in Baton Rouge — we'd love to connect. HCO Behavioral Health offers medication management for children and adolescents, and we're accepting new patients. Referring providers can reach us directly at [contact] — we prioritize timely intake and keep referring providers in the loop. Because kids can't wait months for support.

Target audience: pediatricians, school counselors, social workers. Boosted with $15–25 FB ad spend to professional audience in Baton Rouge metro.

Instagram Myth-Busting

Myth: Medication management means you'll be on medication forever. Reality: It means you'll have a provider who actually monitors what's working, adjusts when it's not, and treats your child as an individual — not a protocol. At HCO, medication management is one tool in a larger care picture. We talk about goals, not just dosages. Questions? Our intake team is reachable at [link].

Instagram Reel / Short Video Story Script

HOOK (0–3s): "Three signs a child might need more support than we realize." BODY (3–25s): → They're avoiding school more than usual → Mood changes feel bigger than typical teen stuff → They've stopped doing things they used to love CLOSE (25–30s): "These aren't red flags — they're check-in moments. HCO Behavioral Health, Baton Rouge. Link in bio."

Video reels drive 3–4× more reach than static posts on IG. This script is optimized for text-on-screen format — no talking head required.

Facebook / Email Community Trust

12 years in Baton Rouge. We've seen families navigate some of the hardest seasons of their lives. Children who came to us struggling, and left with real tools. HCO Behavioral Health exists because quality mental health care should be accessible — not just available. If you're ready to take a first step, we make it easy. Reach out at [contact]. We'll take it from there.

Sample 2-Week Content Calendar
Mon
Educational post (IG/FB)
Tue
Wed
Myth-busting (IG)
Thu
Fri
Reel drops (peak reach)
Sat
Sun
Community story (FB)
Referral post (FB)
Awareness stat (IG)
CTA post (peak day)
Week recap (FB)

AI-Powered Content Workflow

1

Intake (30 min/week)

I brief the AI system with your latest services, any news, and audience signals from the previous week's analytics.

2

Draft Generation (automated)

SIPA OS generates 8–10 draft posts per week using Claude + mental health content models. All drafts follow clinical tone guidelines.

3

Human Review (15 min)

I review, refine, and approve 4–5 posts for the week. Anything that doesn't pass the "would a clinician cringe?" test is rewritten.

4

Scheduled & Tracked

Posts go out via automated scheduler. Engagement, reach, and inquiry uplift tracked weekly. Strategy adjusts monthly.